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E-mail Marketing

Easily build email campaigns with email marketing 

The app's drag & drop features and integrated access 

to contacts in your address book.

Email marketing in Odoo, which is drag & drop

Build your campaigns in minutes

Do you also find it a big task to create email campaigns? Perhaps you are lacking inspiration and ideas for the design of your newsletters?

With Odoo's email marketing app, it has become easier than ever to create an email campaign. You can choose whether to design your emails from scratch or use the many templates and themes available. There are many options!

Odoo is intuitive software that allows everyone, even those with limited IT and design knowledge, to participate. The templates and themes allow you to customise the content to fit your company's brand.

It is easy to add elements such as images, text, and links. You can also add tracking codes to the links you include in your emails. With tracking codes, you can effectively keep track of which clicks, leads, and revenues are generated from your email campaigns.

Follow the performance of the campaign


Your pipeline in Odoo CRM allows you to easily follow the leads that are generated from your campaigns. You can also easily get an overview of wich campaigns are, and have been, creating the most value, through the number of established customers and income.  

You also get the opportunity to see accurate and real-time statistics of the newsletters that are already sent. Keep track of opening rates, rejaction rates, click-through rates and response rates. Based on this data, it is possible to adapt future campaigns so that your overall marketing strategy is improved.


E-mail marketing performance in Odoo


 

Segment your customers

 It is important that your newsletters are received by the right target groups. Through a thorough segmentation of your customers, target groups and other groups, you ensure that your e-mail campaigns reach the right people, with which you will also experience better results from your campaigns. 

The E-mail Marketing App allows easy segmentation of target groups, since you can sort them as leads, customers or other types of groups in your contact list. You can even sort specifically by country, date, feature, etc. to ensure that you only send your content to the intended audience.  


Read more about CRM​

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